SriLankan Airlines wanted to show the culture, excitement and adventures the country has to offer. The advert begins in the calm tea estates and travels through Sri Lanka, allowing the audience to see what awaits for their arrival. Ending with the experience on Sri Lankan Airlines.
We had the delight of collaborating with Redfox Music Productions, a production company based in Sri Lanka. By working with this production company, we had the pleasure of including many cultural instruments, which can be heard all the way through the commercial.
We began our clients story by starting with a calming flute and harp, to then introduce live recorded Sri Lankan drummers and a variety of other instruments the country has to offer, to then end peacefully with a plucked guitar.
Together, the music, sounds, and visuals created the story Sri Lankan Airlines wanted their audience to see.
